Nike vs. Adidas

Mitchell Earley Mr. Jackson ENGL 101 November 9, 2012 Nike vs. Adidas Nike and Adidas atomic number 18 both of the most popular athletic contesting attires out in the apparel and equipment market. Both Nike and Adidas offer people and athletes a broad selection of bulky apparel and athletic equipment. The purpose of this essay is to study and contrast Nike and Adidas companies in terms of headquarters, market focus, sponsorships, marketing, ad, price, product, and its end product.Both Nike and Adidas are athletic wear companies whose products throughout many separate of the world are rattling popular and have been the top two leading sport companies in the sport industry. Nike is an global American sportswear manufacturer. It was founded by Bill Bowerman in the year 1972 and the slogan is Just Do It. On the other hand, Adidas is a worldwide sportswear manufacturer found in Germany and founded by Adolf Dassler in 1949 and their slogan is Impossible is Nothing.NIKE, INC. st rategic CASE STUDYThese two companies sell and offer a wide set up of products for the customers and their products offered is mainly on sportswear for men and women. These companies also provide the customers varieties of footgear such as sports shoes, casual shoes, boots, sandals and stockings. While they are selling sympathetic products, Nike products are more expensive than Adidas because all Nike brand has high and hand technology. Nike is firmly focused in the American market, although it has made its way into the international market fairly recently.The attach to is also considered largely responsible for the furor of athlete sponsorship that the industry is known for today. All of this ties in with Nikes dominance of the advertising and marketing aspects of the business. On the other hand, Adidas has usanceally focused on the European market even though it is a well-known name in the rest of the world as well. This is mainly due to the companys affiliation with soccer. The company has recently taken steps to increase its marketing and advertising figure and has made movements into the ajor sports equipment and sportswear markets. Nike and Adidas have also been the top sponsors in the sport industry. Nike promotes its products by sponsorship agreements with celebrity athletes, professional teams, and college athletic teams. In contrast, Adidas sponsors professional soccer, tennis, and worldwide athletics with mainly clothing. In terms of market focus, Retail is a key focus for Nike in connecting with consumers, both online and in store.Adidas is in the European market focus because Europe is the birthplace of Adidas with a long tradition of domination in the marketplace. Nike has a more varied line-up of basketball shoes, rill shoes, and cross-training products. Among the different brands under the Nike control are Umbro, Converse, Jordan, and Cole Haan. Adidas for most lot currently offers products that are geared primarily towards the socce r, tennis, and general athletics markets. Among the companies in Adidas control are Reebok, Taylor Made and Rockport.Almost all of Nikes products are outsourced to sundry(a) countries in Asia, particularly Taiwan and Korea, which in turn outsource production to still other Asian countries, among them China, Ind iodinesia and Vietnam. The company does have a plaza office in Beaverton Oregon and that is where Nike products are designed, developed, and marketed. Adidas recently adopted a similar approach with virtually all the design and development bat being handled in Germany and production being outsourced to Asian countries as well.This move has helped Adidas remain competitive in the industry and compete with Nike for the most part. In conclusion, Nike and Adidas are famous sport brands and which people usually tend to compare them to each other. Price is a vital factor that influences consumers to make the net decision. Nike and Adidas both show that they provide the same typ e of work, but a little different schemes and offers different products. The two are both very popular and they will both always be connected to one another due to product value, sales, and products produced.