Personal ethics Essay Example | Topics and Well Written Essays - 2250 words

Personal ethics - Essay Example Ethics is considered to be a set of standard rules that must be followed appropriately (Yahoo! Education Dictionary, 2009). In my personal opinion, ethics is the exercise of having the right behavior and doing the right thing at the proper time and the proper place. I regard ethics as the right behavior or attitude which must be displayed appropriately at the right time and right place because certain situations calls for various correct responses from the individuals concerned. Since it is important that everybody must known the set of standard rules which are required at any given setting; and should be able to adhere with said rules in order to establish better understanding and communication with people from a personal or professional level.Leadership entails many salient characteristics that a certain person must possess; being a good leader calls for having the ability to do what one sets out to do, together with the spirit to carry on until the planned task is accomplished (Gu tierrez et al, 2004). I regard this as the best meaning of leadership because a leader must be able to produce expected results by having the cooperation and loyalty of his or her followers. In gaining the cooperation and loyalty of others, the good and wise leader must possess the skill to direct and control the efforts of his or her followers. This will lead the entire team to move in one direction that will make collation of all necessary skills to produce positive outcomes. 3. Service Service pertains to being employed and having a certain load of duties or responsibilities to carry out daily with a particular company or organization (Yahoo! education Dictionary, 2009). This is the most suitable meaning of service to me, because generally speaking providing service means being employed or having been hired by a particular corporation or government entity. Hence, being employed involves the provision of service or work which is necessary for both the employee and employer to surv ive financially. Service contributes mainly to the income of the organization and the salary of the worker or employee. 4. Character The ideal definition of character in my opinion is the unique personal traits of a certain individual, which separates him or her from others. The characteristics of people vary because each and everyone have acquired different principles during their formative years. Environmental factors like school, friends and home affect the character or personality of people. Personality clashes often happen in any setting (like the office or workplace) due to character differences and various perceptions that people have. Pressing Ethical Issues Two of the most critical issues that majority of business organizations including their respective leaders face at present are whistle blowing and employee rights and duties. These two organizational concerns are often times met with skepticism and apprehension by top management and company personnel because they involve values that people adhere to; including the extent and limitations of company rules and regulations. Whistle Blowing Whistle blowing is the disclosure or revelation of any misconduct or law violations that usually occur within a given entity, private or government (Nadarejan, 2010). Whistle blowing in relation to the practice of democracy carries with it two vital features, which are: 1) the exposure of any legal wrong doings and misconducts; 2) necessitates â€Å"accountability of public bodies and private entities† (Nadarejan, 2010). It is important to understand that the general public needs to know if a breach of law or

The Annual Report Project Essay Example for Free

The Annual Report Project Essay General Electric, short as GE, is a leading multi-industrial company involving in energy, appliance, finance and transportation businesses. It has more than 100 years of history, and generally be viewed as one of the most successful product and service providers across continents. GE has gross revenue of more than 147 billion dollars, and is currently ranking No.6 in Fortune 500 U.S. by revenue. A. Introduction General Electric Company (GE) is a multinational conglomerate corporation headquartered in Fairfield, Connecticut, United States. Its core business contains four segments, including Energy, Finance, Technology infrastructure, and Consumer and Industrial. GE was founded initially by Thomas Edison, and then merged with Thomson-Houston Electronic Company in 1892. It was one the original 12 companies that were included for Dow Jones Industrial Average calculation in 1896, and is the only one that still being listed as of today. * Name of the Chief Executive Officer: Jeffrey R. Immelt * Corporate Headquarters: 3135 Easton Turnpike, Fairfield, CT 06828 * Ending of last fiscal year: Dec 31, 2011 * Description of the company’s principle products or services: General Electronic contains four major business sectors. GE Energy is constructed by two major departments. The Oil Gas department is a drill solution and refinery service provider, and the power department is one of the leading manufactures in designing and producing innovative, reliable, efficient, and high-performance jet engines. GE Technology Infrastructure is a business group dealing with machine production for healthcare and transportation. GE Capital is the financial service provider primarily focuses on loans and leases that it underwrites to hold on its own balance sheet rather than on generating fee by originating loans and leases. GE Home Business Solutions is another GE major business unit composed of intelligent platforms department and lighting department. The intelligent platforms are involving in producing next generation hardware and software for industrial control, and lighting department mainly engaged in home appliance production and maintenance. * Main geographic area of activity (in order of revenue significance): United States, Canada, Europe, Asia, Australia, Africa. * Name of Company’s independent accountants (KPMG LLP). Base on the analysis of independent auditor, the GE consolidated financial statements released to the public presented fairly, in a whole, the financial position of GE as the date of Dec 31, 2011 and 2010. Also, the statements of operations and cash flows for the three consecutive years from 2009 to 2011 are conformed to U.S. generally accepted accounting principles (GAAP). The independent accountants also declared that the GE maintained effective internal control over financial reporting as of Dec 31 2011, according to the criteria established in Internal Control-Integrated Framework issued by COSO. * The most recent price of company’s stock and its dividend per share The current price of GE stock is $20.62 as of Nov 20, 2012. The most recent dividend payment date was Oct 25, 2012 (record date was Sep 24, 2012) with amount per share of $0.17. B. Industry Situation and Company Plans GE Energy unit is a product and service provider across different energy industries, including coal, oil, natural gas, nuclear power and renewable energy like wind or solar energy. In general, global energy business experienced a boosting period in the past twenty years due to the economic rapid growth in Asia. Coal, Oil and natural gas are top 3 widely used fossil fuels in energy industry, accounting for 55% of total energy demands. GE Energy has the advantage of applying advanced technology from drilling and production, liquefied natural gas pipelines and storage to industrial power generation and it is the largest natural gas provider in U.S. Based on GE’s patents on renewable energy, it greatly expands its business cooperation in Asia in the past three years within the countries that have great environmental issues, like China. In 2009~20011, GE acquired two wind turbine companies, Scan Wind and Wind Tower System, and became one of the largest engine manufactures, second o nly to well-known British company, Rolls-Royce plc. Healthcare in GE Technology Infrastructure business unit takes the dominant position in the field of diagnostic imaging service and integrated clinical system providers. While it has offices around the globe, the Healthcare department has major regional operation in Europe and Asia. Transportation in GE Technology Infrastructure business unit basically produces locomotive and its accompanied equipment, large electric motors and propulsion systems for mining, oil drilling and engine industries. Because of its comparative advantage of research and development, the GE Transportation unit experienced a fast expansion in the past several years, and in 2011 they announced plans to build another locomotive factory in Texas to meet the increasing demand. GE Capital has two major parts of services, aviation services, and energy financial services. The aviation service is responsible for the leasing of aircraft and associate equipment to airlines. According to 2005 Airfinance Journal Operating Lessor Survey, GE aviation service department is the largest aircraft lessor in the world by the fleet size. The success of this business is primarily due to the heavily competition between the airlines, and each airline company intends to lease cheap aircraft to reduce their cost. The capital intensive companies, like GE, has the advantage to meet their needs. Energy financial services department is primarily responsible for auxiliary role such as providing financial and technological investment in energy infrastructure projects around the world, and their major investments are the projects across the different business segment of the General Electric. GE Home Business Solutions is composed of GE Lighting and GE Intelligent Platforms. GE Lighting is well known for its household appliance traced back from Thomas Edison’s work on lighting. Because of its dominant position in the business, lighting department generates descent amount of the revenues for the whole group. In 2011 the gross revenue for GE Lighting is about 3 billion. Intelligent Platforms departments designs, manufactures, and supplies hardware and software products for industrial control and automation. Their hardware products including programmable logic controllers (PLCs), programmable automation controllers (PACs), as well as software products including supervisory control and data acquisition (SCADA) has good reputation in the market, its major role is to provide research and development support for other GE business units to evolve their products. The revenue in Intelligent Platforms is about 135 million, and is not a huge profit resource for the whole grou p.

Concert Report Essay -- essays research papers

CONCERT REPORT #1   Ã‚  Ã‚  Ã‚  Ã‚  I chose to do my first concert report on Pearl Jam. The concert took place at Deer Creek the weekend after class started, so it was perfect timing to do this assignment. This was the first time I have seen Pearl, and I thought it was worthy of writing a report on.   Ã‚  Ã‚  Ã‚  Ã‚  If one has ever been a fan of Pearl Jam, they of course know that Eddie Vedder is the lead singer, and right beside him with his wicked lead guitar playing, Stone Gossard. The other guys on the strings are, Mike McCready on guitar, and Jeff Ament on bass. My favorite band player of any band is the drummer, and for Pearl Jam, this guy is Matt Cameron. He is the only unoriginal band member when they formed in 1991 and produced their first album, Ten. FYI, the original drummer for Pearl Jam was Dave Krusen. I have always liked Pearl Jam, but was not expecting much of the show. I was not impressed by their last two albums, especially their most recent one, Binaural. But, I had always wanted to see them live, and I was still a big fan of their first four albums, so off I went to see Pearl Jam. Their opening song was â€Å"Corduroy†, a song from their third album, Vitology. This is one of my personal favorites, because of simple reasons. I just like the words and the drums of the song. But I was not prepared for what I was about to hear. The beat of the drum bass was so deep, and the clash of the symbols was incredibly high. Every time I play th...

Kokoro written by Natsume Soseki Essay

Natsume Soseki throughout this novel went into great detail about friendship and the different stages of friendship. With a little help from a man he met on the beach at Kamakura he went from a young man trying to grasp the future to a very intelligent university graduate with all his morals set straight. Soseki’s novel the Kokoro (â€Å"The heart of things†) was a very pleasant novel to read. This novel was written in 1914 which was two years after the death of Emperor Meiji. Throughout this novel a lot of questions were raised and for the most part eventually answered. Japanese people during Meiji era (1868-1912) were in the midst of a major reformation, The moderation of the country of Japan. Natsume Soseki at the later parts of the movement was perhaps the most profound and most versatile novelist of them all[1]. Japanese people at this time mostly lived in Traditional housing. By this I mean houses were usually one story basic essentials nothing like some of the houses that are being built today. Sensei[2] on the other hand lived in non traditional housing thus meaning he had some kind of wealth. After a few visits that Soseki had given Sensei at his lodgings I began to realize that Japanese people at this time were very humble. Although Sensei was very confused on why Soseki continued to visit him and seek knowledge from him there was never a point in the book that Sensei wished anything harmful or bad upon Soseki. Around this time of the first meeting of Soseki and Sensei, Soseki was going through a change as well. It states that over the couple months that Soseki went home to be with family and his return to Tokyo that he was no a University student. This caught my eye because it states that he was a college student before[3]. After much research on this topic I could only come to a few assumptions of what this could meant. First â€Å"College† student might mean high school student here in the US. Secondly it might mean undergraduate whatever the true meaning behind it is it definitely caught my eye as intriguing that their educational system was different. Sak’e was a traditional alcoholic drink in Japan at the time. Sensei states â€Å"Drinking sak’e does you good to drink occasionally[4]†. I could not begin to think that during this reformation that Japan was going hrough that Sensei was the only one drinking sak’e. Although Sensei’s wife was not the biggest fan of the drink Sensei sure did enjoy it. Looking at the relationship between Sensei and his wife I couldn’t help to notice the extreme devotion they had towards each other. Although throughout the book Sensei’s wife Shizu always seemed to express herself more, you could tell that Sensei had the same devotion. Shizu was always very obedient to Sensei needs. I imagine that this was custom for women at this time in early Japan to be very obedient to their husbands. It’s about this time when Sensei first learns about the Sosekis ( Soseki) father being extremely ill. After hearing the symptoms of his father’s illness the reader begins to realize that Sensei is extremely smart and knows far more then the typical man during this era. Yet Sensei remains unemployed. In today’s world most college students continue their education after high school for one purpose and that purpose is usually to get a nice job and to become financial independent. Chinese people during this time by know means had the same state of mind as us in the United States right now. Throughout this novel I also began to wonder about how Chinese people interacted with each other Sensei was very secluded and did not want affection from anybody he also was very reluctant to trust anyone at one point Sensei asks, â€Å"is your family very wealthy†[5] he then goes on to say that if you â€Å"Give a Gentleman money, and he then becomes a rogue[6]. Sensei could not have been more right. His distrust in people and his generalization of the people of his day seemed to be somewhat crazy to the university student he had told. Later on in the book the Soseki father has passed along with his mother around the same time. His uncle who he had trust in persuade him to let him take over the house and the inheritance while he was in Tokyo continuing his education. Sure enough the exact words Sensei had told his peer happened. The uncle dwindled the inheritance of the Soseki thus causing hatred between the two sides. At this time I feel like very few people could be trusted altogether. If you had money there were always people trying to manipulate you and steal what in essence was given to you. Sensei said he could trust nobody and liked no body except his wife. The Soseki after the loss of inheritance to his uncle â€Å"I have come to hate the entire human race†[7] . This sounds exactly like something Sensei would have said thus leading to question if most people at this time felt this way. This novel was very enjoyable to read. I must admit I’m not a big reader but this novel kept me hooked. That being said the last point I would like to get to is a very serious one suicide. Suicide is a very serious problem in today’s world. Honestly before reading this novel I really only thought it was a problem now and not so much in the early 1900s. What surprises me the most is these three men in this novel committed suicide because they all felt they were disconnected if you will to what they had yearned for. None of them tried to reconnect. I cannot help but wonder at these times was it very traditional for a man or woman to commit suicide. Between illnesses these men were facing to the every day stress of financial stability and the devotion these men had towards their wives suicide might have been thought as the best option at the time.

Elements Of Poetry Essay

Every poet has a unique way inwhich they construct a particular poem. Some poets have a tendency to stay within the same style while other’s break out of the mold and write in a style of their own. For Frost,most of his work was composed in an English meter however, when composing â€Å"For Once, Then, Something† he strayed away from his usual tendencies of writing. â€Å"For Once, Then, Something† (1920) is the only poem Robert Frost ever composed in a classical meter: it is written in phalaecean hendecasyllabics† (Talbot, 2003). Hendecasyllabic is generated  from the times of Ancient Greece and the meaning behind the name of the meter is derived by the Greek word eleven. With each line containing 11 syllables, â€Å"the hendecasyllabic offers the opportunity tomaintainthe basic Sapphic rhythm for a long period, building up momentum† (Wikipedia, 2014). There are a number of speculations asto the reason why Frost chose to steer away from his traditional writing scheme but continued with the reflection of nature. One thought of why Frost did not use the classic Englishmeter for this particular poem was to the effects of him imitating the Latin meter of Catullus. â€Å"Frost’s poem is, among other things, a response to hostile critics. Scholars of Catullus – and Catullus was Frost’s favorite Roman author – have pointed to a link between hendecasyllabics and the poetic mode of rebuttal toone’scritics† (Talbot, 2003). In my view of reading the poem, it could be read in iambic pentameter. Each lineseems toend with an extra syllablewhichgives the impression of being unaccented however, it seem that iambic pentameter was not the intentions of how Frost wanted this poem to be read. â€Å"Writing to a friend in1920, the year of the poem’s publication, roguish  Frost boasted that the poem was â€Å"calculated to tease the metrists,† (Talbot,2003). The meaning Frost wanted toportraywasthat in which he was certainlycapable of writing a poem with an amplevisionand of classical meter. 1 In writing the poem, Frost intertwined traces of classical Greece within the theme of a modern story. The speaker reveals seeing his reflection â€Å"†¦godlike / looking out of a wreath of fern†¦Ã¢â‚¬  which presents as an allusion of the classicalGreek story of Ovid and his account of his own reflection (Talbot, 2003). The image of the fern could also be measured as a symbol of the Greek wreath. These images are a representation of the classical aspect in which Frost intend the poem to shadow. In my opinion, one of the biggest reflections to the classical aspect of Ancient Greece was that of the actual well itself and the so called truth that lies within it. Judith Oster spoke in tune of this same reflection in her book Toward Robert Frost: The Reader and the Poet, of how the meaning of the poem may have been attributed to the avowal of â€Å"Democritus: Of truth we know nothing, for truth lies at the bottom of a well† (Oster, 1991). There are certainly many various opinions in which gather around the classical theme of  the poem and the reasoning behind why Frost wrote it outside of his traditional setting. In learning more and more about Frost from week to week I understand his work depicts a more deep and metaphysical meaning. Others criticized Frost for not having profound meaning within his work simply only reflecting the beauty of nature which is the thought of most behind the poems naturalistic classic rendering. The individual kneeling at the well is seemingly troubled by something of great cause. There is a sense ofuncertaintyof whether or not the answer being sought will be known as truthful. This individual is not only dealing with the troubles of uncertainly but also the subjugation of mockery from the town, community or merely a group of people. The speaker indicates the troubles seem to come from a very deep and dark place as indicated in line three as a image of the well mirrors â€Å"deeper down in the well than where the water† lies (Frost, 1995). When peering in the well at the dark deep water the onlything in which the speaker sees is a reflection point towards himself â€Å"Gives me back in a shining surface picture / me myself in the summer heaven godlike† (Frost,1995). The semblance of a god-like face within 2 the pool of water creates the image of someone who could do no wrong, being more of a god than human. The speak is rationalizing the mockery of his image being questioned as he looks deeper into the well with his chin up against the edge realizing the opinion of truth perhaps can be superficial â€Å"beyond the picture† (Frost, 1995). However, this thought is immediately rejected when the â€Å"water came to rebuke too clear water† as if the speaker simply shook his head bringing his thoughts back to the surface. Many times in our life the â€Å"water† so tospeak can get murky  leaving us without a clear resolution to a problem we are troubled with. As in this case, the speaker was brought back from those murky waters by the droplet from a fern. We too have those times in our lives who so called bring us back to see the light or â€Å"whiteness† as replicated in the instance â€Å"blurred it, blotted it out. What was that whiteness† (Frost, 1995). We all at times struggle with finding truth within our lives just as the speaker does in â€Å"For Once, Then, Something†. The poem is certainly well compose of classicalmeter still maintaining  the jovially gander of Frost while tying into the beauty of nature. Frost is establishing the question of truth regardless of what interpretation the reader may convey, which is in that of his own persona. Essentially though we could all relate to a poem of this nature by taking time to reflect our own personal accord. References â€Å"For Once, Then, Something†. Frost, Robert. Frost: Collected Poems, Prose, & Plays. New York: The Library of America, 1995. Page 208. Print. 3 Oster, Judith. Toward Robert Frost: The Reader and the Poet. Athens: University of Georgia Press, 1991. Page 82. Print. Talbot, John. â€Å"Robert Frost’s Hendecasyllabics And Roman Rebuttals. † International Journal Of The Classical Tradition 10. 1 (2003): 73-84. Literary Reference Center. Web. 12 Apr. 2015. Retrieved from: http://library. gcu. edu:2048/login? url=http://search. ebscohost. com. library. gcu. edu:2048/login. aspx? direct=true&db=lfh&AN=14854873&site=eds-live&scope=site Wikipedia contributors. â€Å"Hendecasyllable. † Wikipedia, The Free Encyclopedia. Wikipedia, The Free Encyclopedia, 4 Nov. 2014. Web. 12 Apr. 2015. Retrieved from: http://en. wikipedia. org/wiki/Hendecasyllable.   

Jacobsons Organ and the Sixth Sense

Jacobson's Organ and the Sixth Sense Humans are equipped with five senses: sight, hearing, taste, touch, and smell. Animals possess several extra senses, including altered vision and hearing, echolocation, electric and/or magnetic field detection, and supplementary chemical detection senses. In addition to taste and smell, most vertebrates use Jacobsons organ (also termed the vomeronasal organ and vomeronasal pit) to detect trace quantities of chemicals. Jacobson's Organ While snakes and other reptiles flick substances into Jacobsons organ with their tongues, several mammals (e.g., cats) exhibit the Flehmen reaction. When Flehmening, an animal appears to sneer as it curls its upper lip to better expose the twin vomeronasal organs for chemical sensing. In mammals, Jacobsons organ is used not simply to identify minute quantities of chemicals, but also for subtle communication between other members of the same species, through the emission and reception of chemical signals called pheromones. L. Jacobson In the 1800s, Danish physician L. Jacobson detected structures in a patients nose that became termed Jacobsons organ (although the organ was actually first reported in humans by F. Ruysch in 1703). Since its discovery, comparisons of human and animal embryos led scientists to conclude that Jacobsons organ in humans corresponded to the pits in snakes and vomeronasal organs in other mammals, but the organ was thought to be vestigial (no longer functional) in humans. While humans dont display the Flehmen reaction, recent studies have demonstrated that Jacobsons organ functions as in other mammals to detect pheromones and to sample low concentrations of certain non-human chemicals in the air. There are indications that Jacobsons organ may be stimulated in pregnant women, perhaps partially accounting for an improved sense of smell during pregnancy and possibly implicated in morning sickness. Since extra-sensory perception or ESP is awareness of the world beyond the senses, it would be inappropriate to term this sixth sense extrasensory. After all, the vomeronasal organ connects to the amygdala of the brain and relays information about the surroundings in essentially the same manner as any other sense. Like ESP, however, the sixth sense remains somewhat elusive and hard to describe.

How does Hardy present characters and the setting in this particular chapter Essay Example

How does Hardy present characters and the setting in this particular chapter Essay Example How does Hardy present characters and the setting in this particular chapter Essay How does Hardy present characters and the setting in this particular chapter Essay Essay Topic: Literature The Namesake The central character in this chapter is Tess, and Hardy reveals to the readers how Tesss guilt leads her to Alec, who has a lot more on his mind then just helping Tesss family. Tess is very beautiful and men are always pursuing her, either for purely sexual reasons or because she represents an excitingly unformed life waiting to be molded. The landscape and Tess are often described similarly, and the seasons and the weather reflect her emotional and physical state. The naturalistic imagery that Hardy uses is an important component of his style, which is characterized both by beautiful descriptive passages and by more philosophical or abstract asides detailing the ironies of his characters lives and fates. The countryside is almost a character in Tess. Much of the time the settings reflect whats happening to Tess and the characters that influence her life. Each station or place where Tess stops is a testing place for her soul. Nature also reflects the characters emotions and fortunes. For example, when Tess is happy, the sky is blue and birds sing. When events turn out badly the earth appears harsh and coldly indifferent to her agony. Nature is also depicted in the many journeys that take place in Tess. Both traveling and the rhythms of nature are seen as causing fatigue in the novel. Hardy focuses very heavily on Tesss reactions to the events around her and shows us the world more or less through her eyes. In this chapter Tess, convinced she has murdered Prince, feels responsible for her familys subsequent lack of livelihood and therefore complies with Joans wish that she go in search of their rich relations Tess seems older than her years in her willingness to accept adult responsibilities, but shes also very naive and inexperienced. The beginning of Chapter 5 opens up with the situation where Hardy stresses that there is something bad foreshadowing Tess due to the loss of a family horse. This is the first hint in this chapter where the reader realizes that sorrow and pain may follow Tess in the near future. The haggling business, which had mainly depended on the horse, became disorganized forthwith. Distress, if not penury, loomed in the distance This distress looms in the distance because of the death of the horse. Joan Durbeyfield tells Tess about Mrs. dUrberville living on the outskirts of The Chase, and tells Tess that she must go and claim kinship and ask for help. Tess is deferential, but she cannot understand why her mother should find such satisfaction in contemplating this venture. Tess suggests getting work instead, but finally agrees to go. Tess mother seems to be a strong guiding force within Tess, although Tess father seems laid back. Hardy presents Tesss mother as vain, not very bright, and a poor manager of the household. Indeed, Tess does much of the work of looking after the many younger Durbeyfield children. Joan Durbeyfield schemes to get Tess to go to Trantridge in the hope that the girl might make a grand marriage with the rich Alec dUrberville, but she is otherwise shiftless and a fairly inactive mother. The reader gets the impression that if Tess father had been more assertive, than maybe he could have told her not too go. Instead, her mother is very manipulating with the situation Tess is faced with. He is a laborer, unintelligent like Tesss mother, and he drinks too much and works too little. When he hears that he has noble ancestors, he immediately becomes proud of the fact, and considers himself too good to work very much more. Because he is such a poor provider, the Durbeyfield family is doomed to poverty. Every day seemed to throw upon her young shoulders more of the family burdens, and that Tess should be the representative of the Durbeyfields at the dUrberville mansion came as a thing of course. In this instance it must be admitted that the Durbeyfields were putting their fairest side outward Durbeyfield, you can settle it, said his wife, turning to where he sat in the background. If you say she ought to go, she will go. I dont like my children going and making themselves beholden to strange kin, murmured he. Im the head of the noblest branch o the family, and I ought to live up to it. Tess is, perhaps, a striking example of someone forced to grow up too quickly which chapter 5 is a good example of. The death of the Durbeyfields horse is the event that motivates Tess to visit the dUrbervilles and beg them for financial assistance, Tess is in fact sent to find a husband; behind her mothers request is the assumption that Tess will marry a gentleman who will provide for the Durbeyfields. Mr. and Mrs. Durbyfield cling to their obsolete idea of the family in total ignorance of the reality, and Tess may suffer as a result. The Durbeyfield parents started the cycle of tragedy in Tess life by thinking of themselves first. Her parents weakness is that her father is lazy and her mother is simple. The Durbeyfields need of a new horse, and the mothers greed for her daughter to claim kin against her will with a noble family member of the dUrbervilles, starts Tess on her journey to her destruction. Tess parents could have supported themselves if they had not been so proud about being descendants of the prestigious dUrbervilles. Tess, being simplistic, is unaware of dangers a man such as Alec dUrberville posed, and it is not fair that she is being made to suffer for succumbing to an unknown danger. This is noted when she protests to her mother: Tess innocence is at risk her because she is not informed of the dangers of life by her parents; her mother does not even stop her from leaving with Alec, even though she has a feeling that Alec may take advantage of Tess. The greed for her daughters marriage into a noble family has put the wool over her eyes. Hardys writing style is simple but wordy here. The sentance structures are not long or very complicated, but the complexity in his work comes from the way he uses several sentences. For example, he uses a lot of imagery and describes the scenery in great detail. While each individual sentence may not be difficult to understand, it is the way the various sentences fit together to form a whole picture. The Vale of Blackmoor was to her the world, and its inhabitants the races thereof. From the gates and stiles of Marlott she had looked down its length in the wondering days of infancy, and what had been mystery to her then was not much less than mystery to her now. She had hardly ever visited the place, only a small tract even of the Vale and its environs being known to her by close inspection. Much less had she been far outside the valley. Tess leaves for The Chase, where she finds the home of the Stoke-dUrbervilles, as they are now called. When Tess arrives at the manor house, her first reaction is that its strange that such an ancient family has a new and modern home. The farmlands appear to be kept more for show than for income. The new industrial world seems to be creeping into the countryside. In contrast to this newness is the mysterious primeval forest known as The Chase, which encompasses the dUrberville estate like an unshakeable shroud. The Chase is so old that it puts Tess venerable ancestry to shame. It seems that for Hardy, nothing is as old or as essential as nature. It was of recent erectionindeed almost newand of the same rich red colour that formed such a contrast with the evergreens of the lodge. Far behind the corner of the house-which rose like a geranium bloom against the subdued colours aroundstretched the soft azure landscape of The Chasea truly venerable tract of forest land, one of the few remaining woodlands in England of undoubted primaeval date, wherein Druidical mistletoe was still found on aged oaks, and where enormous yew-trees, not planted by the hand of man grew as they had grown when they were pollarded for bows. All this sylvan antiquity, however, though visible from The Slopes, was outside the immediate boundaries of the estate. Tess notices how inappropriate this modern estate seems for people with such a supposedly ancient background. Youll notice throughout the novel that often Tess intuitively divines things that she cant explain or logically act upon. The representation of the cheapening and decay of ancient traditions is one of the many roles of Alec dUrberville. He is of course not a dUrberville at all, and Hardy depicts his house in a way, which highlights its modernity, and its disharmony with the natural and ancient surroundings. It is this aspect of the visit to the dUrbervilles that disturbs Tess most, highlighting her particular sexual innocence. Hardy introduces the theme of sexuality and innocence; at this point in the novel, Tess represents a particular sexual innocence. She is unaware of her own sexuality and thus cannot perceive the danger that Alec dUrberville presents to her. Tess is very wary, and she has no idea what to expect. The situation is an embarrassing one, but Tess guilt has driven her their, so now she feels it her obligation for the family. Her guilt and naivity could cause Tess problems as Hardy indicates. I thought we were an old family; but this is all new! she said, in her artlessness. She wished that she had not fallen in so readily with her mothers plans for claiming kin, and had endeavoured to gain assistance nearer home. A young man with an almost swarthy complexion answers the door, and claims to be Alec dUrberville. He does not allow Tess to see his mother, for she is an invalid, but she tells him that she is a poor relation. Alec shows her the estate, and he promises that his mother will find a berth for her. He tells her not to bother with the Durbeyfield name, but she says she wishes for no better. Alec prepares to kiss her, but lets her go. Tess perceives nothing, but if she had, she might have asked why she was doomed to be seen and coveted that day by the wrong man. From Alecs introduction in the novel, Alec dUrberville represents a sexuality that contrasts with Tess Durbeyfields innocence. However, as important as his sexuality is the danger inherent in his sensuality. His early attempt to seduce Tess only serves to foreshadow later, more serious attempts to infringe on his cousins innocence. Hardy even explicitly notes the danger that Alec dUrberville poses to Tess. Alec is presented a typical Victorian rake, and indeed seems somewhat stereotyped at times, with his curled moustache and melodramatic phrases to seduce Tess. He is deceptive and often cruel to Tess, though he can be kind to her as well; he seems to follow whatever plan seems most likely to succeed, for he has a genuine lust for her. He is rich and morally corrupt. His moral hollowness is underscored by the fact that his claim to the dUrberville name is completely spurious and false, like everything else about him. Of course Tess is ignorant of the fact that these dUrbervilles are frauds and consequently have no familial responsibility to her. When she meets Alec Stoke-dUrberville she assumes that hes her cousin and therefore treats him with a certain informality that he takes advantage of. Although Alec promises to make cousin Tess presence known to his mother, he does nothing of the kind. The historical background that Hardy presents us with shows irony that the rich relations that Tess had come to see only acquired their name, they are not at all family. Conning for an hour in the British Museum the pages of works devoted to extinct, half-extinct, obscured, and ruined families appertaining to the quarter of England in which he proposed to settle, he considered that dUrberville looked and sounded as well as any of them: and dUrberville accordingly was annexed to his own name for himself and his heirs eternally Of this work of imagination poor Tess and her parents were naturally in ignorancemuch to their discomfiture; indeed, the very possibility of such annexations was unknown to them; who supposed that, though to be well-favoured might be the gift of fortune, a family name came nature. After Tess doubts from her first thoughts of the house her relations live in, Tess is very unsure weather to approach the house or not. Hardy shows Tess innocence and how Tess is often led by her head, instead of not following her gut feelings. Her reluctance is outweighed by her sense of a duty to make reparation for the loss of the horse a virtuous motive and the obstinate insistence of her mother. Tess is trapped; her freedom of choice is curtailed by a combination of the fates, (the death of the horse and the discovery of family connections), and filial duty. Tess still stood hesitating like a bather about to make his plunge, hardly knowing whether to retreat or to persevere, when a figure came forth from the dark He had an almost swarthy complexion, with full lips, badly moulded, though red and smooth, above which was a well-groomed black moustache with curled points, though his age could not be more than three-or four-and-twenty. Despite the touches of barbarism in his contours, there was a singular force in the gentlemans face, and in his bold rolling eye. Hardy presents Alec as been smarmy, very overpowering and insistent. Tess picture of expectations of Alec that Tess had built up in her mind prior to the visit is very different to what Tess is presented with in reality. This embodiment of a dUrberville and a namesake differed even more from what Tess had expected than the house and grounds had differed. She had dreamed of an aged and dignified face, the sublimation of all the dUrberville lineaments, furrowed with incarnate memories representing in hieroglyphic the centuries of her familys and Englands history. But she screwed herself up to the work in hand, since she could not get out of it, and answered Tess is a very pretty, young and attractive but is unaware of this. Alec, already on their first meeting acts as if Tess is something he owns. Well, my Beauty, what can I do for you? Keeping Tess presence secret, he fills her mouth with strawberries and her basket with roses. She obeyed like one in a dream. Why does the shy Tess submit, though somewhat reluctantly, to such intimacies? Although Hardy never tells us explicitly, he suggests many reasons. First Tess believes that Alec is her cousin and that kin are more likely to protect than harm her. Hardy also shows us how completely awed Tess is by the unfamiliar richness of her new surroundings. She seems assaulted by sensations, not the least of which are Alecs passionate advances. Tess is probably caught in such a whirlwind of impressions that she follows where shes led. Tess wished to abridge her visit as much as possible; but the young man was pressing, and she consented to accompany him. He conducted her about the lawns, and flower-beds, and conservatories; and thence to the fruit-garden and greenhouses, where he asked her if she liked strawberries. Alec becomes very pressing and imposing toward Tess, and Hardy uses the walk of Alec showing Tess around the gardens as an opportunity to hint to the readers maybe of Alecs intentions. He wants to spend time with her and chat her up and he does this by flattering her and showering her with gifts of nature. They are already here. DUrberville began gathering specimens of the fruit for her, handing them back to her as he stooped; and, presently, selecting a specially fine product of the British Queen variety, he stood up and held it by the stem to her mouth. Nono! she said quickly, putting her fingers between his hand and her lips. I would rather take it in my own hand. Nonsense! he insisted; and in a slight distress she parted her lips and took it in. Hardy does this to again show how Tess is easily led and very easily pleased by the simplest of things. Tess is maybe not used to so much attention and gifts, so she is captured by the moment. Tess feels very powerless and guilty. Tess is also not aware of men and how they can manipulate and take advantage of women. Hardy maybe having another dig at Tesss parents, and how she has been told very little about life. She obeyed like one in a dream, and when she could affix no more he himself tucked a bud or two into her hat, and heaped her basket with others in the prodigality of his bounty Hardy uses the symbols of the strawberry and roses as a sexual indication to the readers. This creates a very awkward situation for Tess. This part of the chapter is presented as been very suggestive and a very passionate part of the chapter. Alec is almost acting like something from a fairytale, like little red riding hood as he fills her little basket towards Tess and she is certainly trapped by the big, bad wolf character that Alec comes across as. one who stood fair to be the blood-red ray in the spectrum of her young life. She had an attribute which amounted to a disadvantage just now; and it was this that caused Alec dUrbervilles eyes to rivet themselves upon her. It was a luxuriance of aspect, a fulness of growth, which made her appear more of a woman than she really was There is a strong sense given to the reader that Tess is more developed in physical appearance than mentally. I think Hardy gives a link between the strawberries and roses and likens them to Tess in the way that the strawberries and roses are artificially moved on in the green house, like Tess been forced by her parent to grow up to soon, almost ripe before their time. Although Tess appears mature, she is nai ve and not able to defend her self against Alec, who is devious and has more experience with life. The blood statement used in this part of the chapter the blood-red ray in the spectrum of her young life, is I think Hardy hinting to the reader of something bad to come, and that death is not long of Tess and maybe Alec would be a part of ruining Tesss innocence. For a momentonly for a momentwhen they were in the turning of the drive, between the tall rhododendrons and conifers, before the lodge became visible, he inclined his face towards her as ifbut, no: he thought better of it, and let her go. Alec has already decided on a plan in which to get Tess. Hardy has already suggested a number of times in the way Alec looks and admires Tess that he feels attracted to her young, nai ve, striking look Tess has about her. Alec knows he has to be careful in the way he goes about this, and I think he decides to kiss her, but doesnt think the timing is quite right, after all he doesnt want to scare her off. There is also a strong sense of entrapment that Hardy conveys, as if to let the reader know that Tess has made a very wrong move in visiting Alec, but is now trapped in the situation. Had she perceived this meetings import she might have asked why she was doomed to be seen and coveted that day by the wrong man, and not by some other man, the right and desired one in all respects Hardy uses time as an arch instrument of Fate, but it operates within the bounds of credibility and as a powerful aid to distinction in Tess. I think Hardy, in this chapter is showing how woman is Fates most important instrument for opposing mans happiness. Hardy shows that Tess is helpless in the hands of Fate and carries out Fates work.

5 Rules for Using Logic to Order Lists

5 Rules for Using Logic to Order Lists 5 Rules for Using Logic to Order Lists 5 Rules for Using Logic to Order Lists By Mark Nichol At least five factors dictate how items in an in-line list a series of items within a paragraph, as opposed to a vertical list are organized. (See an earlier post about in-line lists.) It’s all about the context: alphabetization, chronology, complexity, interrelationship, or sequence. (Guess which context I chose for the preceding sentence.) 1. â€Å"Our shop specializes in teak, ebony, and mahogany furniture.† The store may stock more teak than ebony and more ebony than mahogany, or the order may reflect relative prices, but the sentence does not explicitly or implicitly express either idea. In such ambiguous cases, alphabetical order is an appropriate default setting: â€Å"Our shop specializes in ebony, mahogany, and teak furniture.† 2. â€Å"The major US wars of the nineteenth century were the Mexican-American War, the Civil War, and the War of 1812.† The presentation of information in this sentence does not justify the order in which the list items are given. If it specifically referred to the relative cost in human lives or in dollars, for example, then the sequence would follow that theme, but in the absence of an obvious context, reference to historical events should be chronological: â€Å"The major US wars of the nineteenth century were the War of 1812, the Mexican-American War, and the Civil War.† 3. â€Å"Among his favorite musical pastimes are drumming in a world music ensemble, yodeling, and playing the harpsichord.† Again, absent a contextual framework for a list, it’s best to impose order. In this case, the somewhat amorphous descriptions don’t readily admit an alphabetical scheme, so perhaps, for euphony, the items should be arranged from simplest to most complex in terms of syllabication: â€Å"Among his favorite musical pastimes are yodeling, playing the harpsichord, and drumming in a world music ensemble.† 4. â€Å"It is allowed in some countries, forbidden in a few, and tolerated in others.† This list describes three degrees of tolerance for a certain policy, so the items should be listed in an ascending or descending order: â€Å"It is allowed in some countries, tolerated in others, and forbidden in a few.† 5. â€Å"Take a look at the map, and you will see that Scandinavia consists of Norway, Finland, Denmark, Iceland, and Sweden.† Without the reference to the map, this sentence could be organized by any one of several schemes, including alphabetical order, geographical location, and relative size. But because speakers of English generally read left to right, and maps are usually oriented to the north, a west-to-east organizational scheme seems most appropriate: â€Å"Take a look at the map, and you will see that Scandinavia consists of Iceland, Denmark, Norway, Sweden, and Finland.† (OK, Denmark’s westernmost point is slightly to the east of Norway’s, but would you separate the twins Norway and Sweden?) These contexts are not always mutually exclusive: In a sentence like â€Å"The Olympic medals are gold, silver, and bronze,† the scheme could be described as one of interrelationship (gold is more valuable than silver, which is more valuable than bronze) or sequence (gold is for first place, silver for second place, and bronze for third place). But that’s not the point; the idea is to provide some framework any framework for a list so as not to distract the reader. Sometimes, a list’s lineup is determined more by tradition than anything else: â€Å"The original Three Stooges consisted of Moe, Larry, and Curly.† Moe was the leader of the group, but there’s no reason to mention Larry before Curly rather than the other way around except that it seems to trip off the tongue more easily that way. Sometimes, that’s as good a reason as any. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Style category, check our popular posts, or choose a related post below:Coordinating vs. Subordinating Conjunctions50 Synonyms for "Assistant"Ebook, eBook, ebook or e-book?

Marketing Audit Essay Example | Topics and Well Written Essays - 1750 words

Marketing Audit - Essay Example This report will look into the factors that make Best Western a success and those that limit its performance. The Best Western is a one of a kind place which offers an eclectic experience to all who stop by it. The property is spread out over 17 acres of lush gardens and knitted closely with the North Yorkshire Moors. Their food is their main attraction. There are three main Chapters in the essay. Chapter 1 - explores the background to the topic. This section looks into the market segments, the marketing mix and the trends that affect the productivity of the overall place. Changing needs, wants, attitudes and trends are mentioned as well as roots that cause of marketing problems. Chapter 2 - highlights the important points for the reader. This essay will make use of the PEST analysis to look into the political, economic, social and technological aspects that have an influence on Best Western. The SWOT analysis also was presented in the essay, that is an insight into the strengths, weaknesses, opportunities and threats that are faced by any businesses. Chapter 3 - provides both a summary of the research and conclusions made by the researcher. Some recommendations were mentioned, such as: Best Western needs to stop relying on its reputation and devise marketing strategies that actually go after the consumers and doesn’t wait for them to show up themselves. It also was suggested to increase productivity by adapting to the changes, that were brought in by the creative and technological industries.

Capitalism Essay Example | Topics and Well Written Essays - 2000 words

Capitalism - Essay Example Protection of private property was never so legally simplified before the advent of capitalism and the legal implications of private ownership suggested greater independence of private property owners and provided clear protected ownership that could be legally validated. Capitalism brought in the standardization and integration of property rules, increased trust in economic transactions and laid down the risks of ownership with possibilities of insurance against such risks. Loans and borrowing became easier as personal credit history could be checked and there was an increased standardization and transferability of statements documenting ownership of property (Levi-Faur et al, 2005). This specification of property limits and rules and regulations of ownership indicated a smoother flow of property between individuals and enabled a well-defined role for companies so that they could easily operate in national and international markets. The concept of capitalism has often been criticised by the fact that ownership of enterprises shows the division between the employer and the employee as the profits seem to go to the employer and is not shared by the employees. The growth of multinational companies is thus a direct influence of capitalism and the changing global economy has also been directly shaped by the spread of capitalism across society and nations. In fact, the world today could never have been the same without capitalism and considering this, it is important to examine why and how capitalism first emerged in the 16th century and what are the social, historical and political implications. Capitalism - A Background Capitalism is often contrasted to feudalism on the one hand where a monarch has ownership of property and socialism or communism on the other in which means of production are owned by the community collectively (Sweezy et al 1976). Karl Marx, used the term 'capitalist' in the Communist Manifesto although the word 'capitalism' introduced by Thackeray in 1854 meant as the possession of a large amount of capital. The ideology of the capitalist class also known as the bourgeoisie is known as capitalism which closely relates to the capitalist system (Marx, 1890/1976). Considering a social history of the distribution of wealth, Marx contended that human society has passed through several stages and modes of production. The mode of production has changed from ancient communism to primitive slavery, then to feudalism and capitalism. Marx sees society as being divided into two major social classes - the class that has control of the means of production (the exploiting class or bourgeoisie) and the class which do not have any control or does not own the means of production (the exploited class or the proletariat) (Marx 1890/1976). In ancient slavery, the slave-owners exploited the slaves. In feudalism, the lords exploited the peasants. Under capitalism, the capitalists exploit the workers and exploitation happens through the expropriation of surplus value. The surplus value is the total value of the products made by the worker minus what the worker is paid. The exploited class resists this exploitation and the resulting class struggle or class conflict is what drives human history forward. Marx argued that under the capitalist system, workers are treated like a commodity or equipment rather than a person and also

Stonefish Research Paper Example | Topics and Well Written Essays - 750 words

Stonefish - Research Paper Example The stonefish belongs to the class Osteichthyes and the order Scorpainiformes under the Synanceiidae. There are different species in this genus totaling 28 and two of them are the most venomous fish known to man. The Synanceia horrida being the deadliest and the other, the Synanceia verucossa is also known for the harm it could bring. It can grow up to 40 centimeters in length and feeds mostly on fish and crustaceans. They mainly wait for food to come to them and almost never sting to catch prey. This means that their venom is for purposes of self-defense rather than for hunting food. A clear study of its reproduction habit and life span is yet to be explored while its birthing pattern is believed to be through planktonic eggs. Their habitat consists of the shallow sandy waters and reefs where they are often mistaken as rocks. Aesthetically, this fish has a wide head relatively not proportioned to its small tail but where there should be scale, a stonefish has warts and slime coverin g its body (Burton and Burton 2547-2548). Stonefish can be found mostly in the indo-pacific region, that is the Indian Ocean and the Pacific Ocean, and known to be common in these waters. Among them, the Great Barrier Reef in Australia is well-known as home for a number of different species of stonefish. They are usually in the colors of brown and green with different colored patches to camouflage in their surroundings. Their venom is released through the spines on their back which makes them deadly in rare cases. The trouble lies in the fact that they are difficult to see and most times it is only after a person has already had an unpleasant encounter with these creatures that they realize they are even there (Antill 4-5). Effects of envenomation differ significantly among reports which range from virtually nonexistent to deadly in a few rare occasions. The process starts with the breaking or wounding of the skin which makes it possible for the poison to be injected through it (Burton and Burton 2547). The experiences of hu mans with this animal are usually unpleasant which tends to create an atmosphere of legends around them and since most notable encounters are associated with pain, they have been regarded as nuisances and a cause for concern. â€Å"It is not widely appreciated that stonefish are plentiful in the sea, but because of their superb camouflage they are not commonly sighted†¦ Similarly, as records of stings show, stonefish stings are themselves not rare† (Williamson, Fenner, Burnett and Rifkin 374). The fact that they look just like stones or algae that form part of their most immediate surroundings make them invisible to the indiscriminate eyes. In the event that envenomation occurs, the best first aid treatment advised is to immerse the affected are in hot water to relieve of the pain. Preferably, anti-venom must be sought immediately in the nearest local medical facility upon confirmation that a person has been poisoned by a stonefish. Handling a stonefish must be with grea t care. It should not be carried by hand and a stick would come in handy if this occurs. Authorities even suggest that it will be best to just throw the fish back in the water and let it swim away. If one finds it necessary to handle it, the best way is to hold it by the tail which could most likely alarm it and thus raise its spines in defense (ibid 381). The prudent attitude is to steer away from them to avoid envenomation and logically to refrain from picking up or going near what may seem to be just an ordinary rock when in

Microeconomics Essay Example | Topics and Well Written Essays - 1250 words - 4

Microeconomics - Essay Example In addition, microeconomics looks into decisions made by businesses regarding production and prices attached to goods and services produced by individual businesses. In general, microeconomics deals with economic decisions made on a micro level (McEachern 13). A clear understanding of microeconomics is essential since it builds a platform through which macroeconomics is constructed. Macroeconomics pays attention to a wider perspective of economic issues. Its main focus is on the national economy in general, providing a basis understanding of how issues relate to each other in the world of business. It is essential to have an understanding of microeconomics and macroeconomics in order to learn how the economy works for a given country. Decisions made by firms and individuals in microeconomics are largely influenced by costs and benefits. In this case, cost can occur in the form of financial cost or opportunity costs. Financial costs can be in the form of total variable costs or average fixed costs while opportunity costs are alternatives foregone (McEachern 14). Microeconomics has a number of questions that economics under this branch of economy attempt to answer. Examples of such questions include impacts of changes on prices of goods on people’s purchasing decisions, impacts of increased income, and impacts of changes on interests on national savings. Economists are of the opinion that the market has two parts; the demand and supply part. The demand side consists of households, economic agents, and firms. These components of the demand side go to markets to source certain goods and services. The supply side comprises of suppliers who supply goods and services to specific markets. In this case, firms are the main suppliers (Boyes & Melvin 21). In markets holding finished goods, those who demand mainly comprise of consumers at household levels. Contrary to this, the main consumers of capital goods include firms such as

Bill Fontana Essay Example | Topics and Well Written Essays - 1750 words

Bill Fontana - Essay Example The avid composer attended the New York New School for Social Research, wherein he mastered philosophy besides studying various forms of music including classical music. Known to have traveled the world while studying music, Bill Fontana is said to have imbibed various cultures, with special regards to countries such as Japan, Germany and Australia, and applied his learning into various melodious musical compositions. Bill Fontana's musical input began in the year 1976 with the advent of sound scriptures. The career, which spanned over thirty years, witnessed Bill Fontana's composition revolving around the urban environment. His musical sources were inspired by the natural surroundings and had the ability to transform a simple tune into a fairy tale image. It could be compared, analyzed and comprehended before being interpreted by the listeners in their own imaginative ways. The effective use of sound scriptures by Bill has been known to move mountains when it comes to assessing musical works. The skilled composer has staged his performances in reputed events such as the Venice Biennale in the year 1999, the Whitney Museum of American Art in 1991, the Museo Reina Sofia, Spain in 1995, Madison Square Park, New York and the Tate Modern, the United Kingdom in the year 2006. The artist is also known the world over for his mesmerizing compositions such as the Distant Trains, Satellite Ear Bridge Colog ne-San Francisco, The Sound of an Unblown Flute Panoramic Echoes and Journey Through My Sound Scriptures. (Tux Deluxe, 2007) The Concept Of Bill Fontana Vs John Cage / Luigi Russolo Bill Fontana's is known to be a sound architect with a difference. He is also stated to have used objects such as belly jars and brewery bottles to study the frequency of sound through the study of echo and acoustical properties of the related objects. The transformation of an ambient sound into a musical phrase was executed to perfection in Fontana's 'Sound Sculptures'. This reflection of sound is often referred to as lending an 'ear to the world.' To draw the attention away from visual contemplation of a materialistic object, Fontana placed a microphone in the cavity of a resonate object and allowed the sound vibrations to a group of well placed speakers on the ground below. When compared to the concepts of modern composer John Cage, who did not believe in making use of the sounds of whistles and machine vibrations, the sounds generated by Fontana were based on objects which emitted noise. Fontana's concept was lauded by composer Luigi Russolo, who went a step further and added a n ew dimension to the music of sound by including shaking of doors, thumping valves, throbbing engine motors and thudding pistons in his futurist manifesto, The Art Of Noise. Later even John Cage admitted to the fact that these noises could be made 'extra musical' through the means of various unconventional devices. John Cage, on the other hand, believed in the power of silence. This avant-grade composer was supposedly the inventor of silence and in the year 1952, he composed his most famous piece ever, entitled 4'33". The composition involved a complete silence for 4 minutes and 33 seconds wherein apart from the background hum from the audience and the occasional coughs from

Financial Statement Analysis. Financial Statements reformulation and Essay

Financial Statement Analysis. Financial Statements reformulation and equity valuation - Essay Example 1). The Corporate Reporting Users’ Forum is right with all their comments. In terms of accounting valuation models, a better picture would be presented if the United Kingdom companies listed in the stock exchanges would prepare financial performance reports classified under the areas of operating, financing and investing activities. The operating activities would pertain to the daily production of sales as well as services offered to their clients. Financing activities refers to those that are infused into the business by creditors and stockholders. Investing activities refers to the sale and purchase of property, plant and equipment accounts (Watkins 1998, p.51). One of the important tools in the hands of professional accountants for ascertaining changes in funds at the disposal of the company, during the course of every accounting year is the Cash Flow Statement. A cash flow statement is mainly categorized in to three heads like, cash flow from operating activities, cash flow from investing activities and cash flow from financing activities. Cash flow from operating activities is mainly dealing with the deduction of major operating expenditure from the revenues attained. Cash flow from financing activities dealing with major receipts and payments, and cash flow from investing activities alludes to the acquisition and disposal of assets or properties. Further, the CRUF group is right in affirming that financial statements should have coherent and cogent classifications that include the balance sheet, income statement and statement of cash flows. The new accounting standards recommended by the IASB and FASB group led by Sir David Tweedie and Bob Herz respectively would definitely resolve perennial problems using the traditional financial reporting standards. The current reporting standards focus on the net income as the benchmark for every business endeavor. The new standards are better because the new

Bill Fontana Essay Example | Topics and Well Written Essays - 1750 words

Bill Fontana - Essay Example The avid composer attended the New York New School for Social Research, wherein he mastered philosophy besides studying various forms of music including classical music. Known to have traveled the world while studying music, Bill Fontana is said to have imbibed various cultures, with special regards to countries such as Japan, Germany and Australia, and applied his learning into various melodious musical compositions. Bill Fontana's musical input began in the year 1976 with the advent of sound scriptures. The career, which spanned over thirty years, witnessed Bill Fontana's composition revolving around the urban environment. His musical sources were inspired by the natural surroundings and had the ability to transform a simple tune into a fairy tale image. It could be compared, analyzed and comprehended before being interpreted by the listeners in their own imaginative ways. The effective use of sound scriptures by Bill has been known to move mountains when it comes to assessing musical works. The skilled composer has staged his performances in reputed events such as the Venice Biennale in the year 1999, the Whitney Museum of American Art in 1991, the Museo Reina Sofia, Spain in 1995, Madison Square Park, New York and the Tate Modern, the United Kingdom in the year 2006. The artist is also known the world over for his mesmerizing compositions such as the Distant Trains, Satellite Ear Bridge Colog ne-San Francisco, The Sound of an Unblown Flute Panoramic Echoes and Journey Through My Sound Scriptures. (Tux Deluxe, 2007) The Concept Of Bill Fontana Vs John Cage / Luigi Russolo Bill Fontana's is known to be a sound architect with a difference. He is also stated to have used objects such as belly jars and brewery bottles to study the frequency of sound through the study of echo and acoustical properties of the related objects. The transformation of an ambient sound into a musical phrase was executed to perfection in Fontana's 'Sound Sculptures'. This reflection of sound is often referred to as lending an 'ear to the world.' To draw the attention away from visual contemplation of a materialistic object, Fontana placed a microphone in the cavity of a resonate object and allowed the sound vibrations to a group of well placed speakers on the ground below. When compared to the concepts of modern composer John Cage, who did not believe in making use of the sounds of whistles and machine vibrations, the sounds generated by Fontana were based on objects which emitted noise. Fontana's concept was lauded by composer Luigi Russolo, who went a step further and added a n ew dimension to the music of sound by including shaking of doors, thumping valves, throbbing engine motors and thudding pistons in his futurist manifesto, The Art Of Noise. Later even John Cage admitted to the fact that these noises could be made 'extra musical' through the means of various unconventional devices. John Cage, on the other hand, believed in the power of silence. This avant-grade composer was supposedly the inventor of silence and in the year 1952, he composed his most famous piece ever, entitled 4'33". The composition involved a complete silence for 4 minutes and 33 seconds wherein apart from the background hum from the audience and the occasional coughs from

Does the homecoming of Chinese students who completed higher education Dissertation

Does the homecoming of Chinese students who completed higher education abroad have an effect on the employability of the Chinese - Dissertation Example The present economic crisis that affected the western countries worse also contributed in the change of the trend in recent period. Contents Page 1. Introduction 3-6 1.2 Research Points 7 1.3 Aims and Objectives 8-9 2. Theoretical Framework Literature Review 10-19 3. Hypotheses 19 4. Empirical Research Literature Review 20-28 5. Methodology 29-32 6. Findings 33-41 7. Conclusion 42-43 Appendix Bibliography 1. INTRODUCTION With increased globalization international trade across countries, have increased increasing business opportunities and investments and contracting boundaries between nations across the world. However, it has also resulted in stiff competition among the business organizations and hence created barriers for the entrance of new potential business firms. Despite these drawbacks, globalization has brought about huge improvements in the sector of information, technology, and communication and with the advancements in the Internet connections people are being able to gathe r information on any field and for any country of the world. Thus with increased globalization the Chinese students are also being increasingly aware of the educational and employment opportunities in the developed countries of the world mainly the European and the American countries. ... China remains a leading civilization outstanding the other countries in arts, science, culture etc for the recent years. The single party controlled political state experienced a market-oriented approach of development after 1978 and since then output and the pace of the country’s development quadrupled. The living standards of many families experienced a drastic improvement as the country is increasing its reach and participation in international organizations. The phenomenal economic growth of the country and its increasing contribution to the world’s aggregate trade is making it famous in the international community. In the year, 2010 China has been the largest exporter in the world trade. The double-digit growth rate of the economy in the last 10 years has made it the second largest in terms of the Gross Domestic Product of the country just after the United States of America. The country went ahead of Japan in the year 2001 with its economic development. The economi c downturn of 2009 for the first time reduced the demand for the country’s exports in many years but the country again hold back the economy rebounding quickly with a GDP growth rate of 10% in 2010 exceeding all countries (The world fact book, 2010). After the establishment of the Republic of China, the communist party of the country and the central government decided to send the students and the scholars of the country to different socialist states of the world like Soviet Union. The main aim was to bring home knowledge from the foreign countries that would in turn help to develop the country in terms of science, technology, and managerial skills to compete with the western countries. Thus, policies and regulations were made to support the scholars going abroad and encourage

The importance of Pompeii today Essay Example for Free

The importance of Pompeii today Essay QNo1:1a: The volcanic eruption results in the loss of people’s life and home making their families helpless and homeless. Sometimes it destroys the village under the ash or lava. 1b: On the 24th August in the year AD 79, the people of Pompeii were going about their business in the usual way. Suddenly it grew dark a great was leaving the top of mountain. The people of Pompeii started to run out of the town, but more than 2000 of them didn’t get for. Stones and cinders began to fall on the town and the town was completely buried. 1c: The importance of Pompeii today is that the Italian government has very carefully cleared away the volcanic matter to uncover public buildings, private houses, shops and market places. We can see where people lived and how they live and can make a picture depicting of their culture. From the body of a Roman soldier which was found by the archaeologist we can, today, understand the people of that time and the things they possessed at that time. 1d: The people who have been living near volcanoes know the merits of the soil formed by the condensation of the matter erupted by the volcanoes, how fertile that is. 1e: Tristan da Cunha was a living island which had erupted many time and forced people to leave their places. The volcano was dormant. QNo3: (i) Erupting – suddenly coming out of something – volcano has started erupting. (ii) Cinders – a piece of material that is left after something such as wood or coal has burned – the ash is occupied from cinders. (iii) Extinct – a volcano that is unlikely to erupt – extinction is a fact of living. (iv) Dormant – something that is not active – the volcanoes after losing capability of Eruption become dormant. (v) Lava – a kind of rock which comes out of volcano in the form of a very hot liquid lava after cooling becomes solid rocks. QNo4: A Country I Would Like To Visit I have a craving to go to a foreign country. The very thought sends a wave of thrill in me. I feel that a visit to some foreign country will add to my knowledge of men and manners and I shall be able to know more of the world and its geography. There are a number of countries where people generally go. There is U.S.A., the richest country of the world. It is a land of skyscrapers, crime and affluence, to is said that out of every two families there one has got a car. There is the United Kingdom, whose inhabitants ruled over India for over a century and fleeced her of all her wealth. There is Russia—a super power, the leader, of the countries with Communist ideology. Japan, too, is a country which has fascination for some. Japan is once again making rapid strides towards industrialization after the mishap of Hiroshima and Nagasaki. During the Second World-war two American bombs had razed them to the ground and brought Japan to her knees. Germany, too, is advancing rapidly towards industrialization. Which country I would most like to visit? Well, I have no particular fascination for the United Kingdom. The reason is simple enough. I have heard so much about the country from my friends and relatives who have been there that I feel there would be nothing new for me to see. The visit to Russia is out of question. Undoubtedly, Russia is a great country. She has made great progress in science and technology. Yet its way of life is not congenial to my taste. It is a Communist country. There is no liberty of speech. Adverse criticism is not tolerated. The country I would most like to go is the U.S.A. Not that it is a rich country. The Americans are the best people in the world. There is no formality in their behaviour. If India is now able to tide over her problem  it is all due to American help. Food grains worth billions were imported from that country and the food problem is all but solved. It is also helping the country with the technical knowhow in some of the major industries. The Americans also speak the English language which I can speak and write with ease. I have therefore, decided to go to America as and when I get an opportunity to do so. QNo5 : (i) Friend: Hey, I told you about that problem. Me: Which one? Friend: About my dad’s broken car. Me: Yeah. So? Friend: What should I do now? Me: What can I say May be you should talk to your dad about it. Friend: Shall I lie to him? Me: No. Just don’t make this situation worst by lying to your dad about it. Friend: So? Me: Go and tell him the truth. Tell him what happened and how that happened. Tell him that it was neither yours nor the opposite driver’s fault but because of the slippery road. Friend: Will that be ok? Me: Yeah. I think so. Friend: Okay. Thanks brother for the advice. (ii) Mother: Vacations are not about sleeping late and watching TV all day. You can take up photographs, learn an instrument, learn judo Son/Daughter: I really worked hard for my exam. I do want to rest. Mom: Okay. I know but I will not allow you to watch TV all day and do nothing. Son/Daughter: But mom Mother: No. I don’t want to listen anything now. Son/Daughter: Ok fine. I’ll do something but not today, by tomorrow, I promise. Mother: Are you lying to me? Son/Daughter: How can I! Mother: Okay. But only today you can keep being lazy. Son/Daughter: Thank You! You are the sweetest mom in the world. Mother: Okay Okay Now stop buttering. QNo7: (i) the, a (ii) a, a, an, a, the, the, the, the QNo8: (i) to help (ii) playing (iii) to catch (iv) cooking (v) to work (vi) driving (vii) to go (viii) lending (ix) to buy (x) listening QNo9: 1 were. 2 had prepared. 3 arrived. 4 discovered. 5 had reserved. 6 had not had. 7 had given. 8 had also misunderstood. 9 required. 10 suspected.

Synthesis and Properties of Liquid Crystals for VAN

Synthesis and Properties of Liquid Crystals for VAN Synthesis and properties of liquid crystals for vertically aligned nematic (VAN) displays Introduction Liquid crystals where first observed in 1853 and 1855 by Rudolph Virchow and C. Mettenheimer respectively, both observed a flowing fluid like compound which was birefringent (brightly coloured) between cross-polarisers much like a crystalline solid, hence the compound was both liquid and crystal thus liquid crystal. [3, 4]. It was not until the late 1980’s that Liquid crystals and their truly fascinating fundamental properties began their tremendous success in commercial applications.1–5 Subsequently giving rise to the vertically aligned nematic (VAN) mode in the early 1990’s. The liquid crystalline phase can be best described as a hybrid of the two most common phases of matter, Liquids and Crystals. LC compounds diffuse about much like the molecules of a liquid giving them a fluid nature, combined with this they manage to maintain a small magnitude of orientational order and sometimes some positional order in a similar manner as a crystalline solid would. Hence, liquid crystals are anisotropic fluids. Properties of Liquid crystals and the nematic mesophase The nematic phase of calamitic (rod like) liquid crystals is the simplest liquid crystal phase. In this phase the molecules maintain a preferred orientatioanl direction as they diffuse throughout the sample. There is no positional order in the phase as depicted by figure 1.1. Synthesis of Liquid Crystals General Synthesis Generally, the most common liquid crystals are based on aromatic sub units due to their ease of synthesis and obtainability. The vast majority of LC building blocks are commercially accessible or fairly simple to synthesize via electrophilic substitutions such as Friedel-Crafts acylation, bromonation and nitration. For those functional groups that cannot be directly substituted interconverions usually take place with bromine often being the chosen leaving group (e.g., CO2H, NH2, CN and OH). Due to the individual nature of substituents their specific directing effect and a specific effect on the rate of reaction must be taken into consideration. By taking this into account reactions must be carried out in the appropriate order to arrive at the desired product. Figure 1 Electrohpilic Substiutions of Benzene A key advancement in synthesis arrived with the recognition that a wide range of intermediates could be efficiently prepared from alkyl-bromo-benzenes due to the ease of conversion of the bromo substituent into a previously inaccessible groups. From a range of synthetic methods described in scheme 1 a valuable number of carboxcylic acids and phenols can be prepared. This follows on to the synthesis of multi-aryl LC materials where esterification (see Scheme 2) is employed to couple multiple aryl units. Esterification commonly occurs in two processes firstly, the traditional method (Method A) of converting the carboxcylic acid into the acid chloride derivative with either thionyl chloride or oxalyl chloride. The acid chloride is then reacted with the phenol in the presence of a base to remove the hydrogen chloride as it is formed. The second and more recent method (Method B) involves an in-situ reaction which uses N,N-dicyclohexylcarbodiimide (DCC) to activate the acid towards nucleop hilic attack from the phenol and a proton transfer catalyst ( 4-(N,N-dimethylamino)pyridine ) (DMAP). Scheme 2 Esterification coupling reaction LC materials with multiaryl cores (e.g., biphenyls and terphenyls) are somewhat more difficult to produce due to the direct bond between aryl sections. However, the development of palladium-catalysed cross-coupling reactions has created a means in which to form the direct carbon-carbon bonds needed. There are a vast number of methods to facilitate the generation of these carbon-carbon bonds but by far the most prolific involves the use of aryl bromides (4) and arylboronic acids (5). Figure 3 Palladium catalysed cross-coupling Alternative to the use aryl bromides are the aryl iodides, there increased stability as a leaving group provide a reaction pathway with an increased rate of reaction. Chloro and triflate are also other viable leaving groups, where the triflate group is essential in the synthesis of alkenyl-substituted LCs. Perhaps the most important palladium-catalysed cross-coupling reaction is the selective coupling that can occur by using a bromo-fluoro-iodo-substituted system (see Scheme 4) Figure 4 Dicouplong reactions of Benzene derivatives As the iodo group is a better leaving group it can be coupled with an arylboronic acid, following purification a second coupling reaction can occur on the bromo site giving rise to the synthesis of LC materials with more than two aromatic core units. In order to control the mesomorphic and physical properties of LC lateral substitutions are often employed, the fluoro substituent is the most commonly used lateral unit, as it is electron withdrawing in nature it renders adjacent H atoms acidic and thus making them vulnerable to strong basic conditions. By taking advantage of this vulnerability the desired functional groups for example the boronic acids needed for cross-coupling reactions are far more easily obtained. The only consistent approach for introducing a fluoro substituent into an aromatic system is via the diazotisation and successive fluoronation of the chosen aromatic amine, which in turn generated from the reduction of the nitroarene generated from the nitration of the bas ic aryl unit. Nonetheless, a broad variety of simple fluoro-substituted materials can be easily acquired commercially and thus synthesis often begins with fluro substituents already present (see Scheme 5). Unfortunately this gives rise to complications when trying to introduce terminal alkyl chains to the fluorinated compounds. Accordingly, a different approach is required and thus bromo-fluoro-iodo-benzene units are needed for successful synthesis of fluoro-substituted LC materials. Scheme 4 shows some reactions of these units to synthesis some adavance LC materials. The finishing touches Liquid crystals for VAN mode displays must have one vital property in order to be considered for this application, negative dielectric anisotropy. Negative dielectric anisotropy can be introduced by creating a strong lateral dipole within the LC material this is done by introducing lateral groups with high electronegativity such as fluorine as explained previously in this section, lateral chloro substitutents have also been considered in order to create negative dielectric anisotropy as they create a greater dipole than fluorine. However, the greater size of the chloro substituent renders it of little use as this subsequently gives the material low liquid crystal phase stability and high viscosity making it useless in VAN mode displays. Figure 5 Subsitution reactions of difluroaryl compounds Vertically aligned nematic (VAN) liquid crystal displays About the VAN displays The vertically aligned nematic (VAN) mode first came into development in the early 1990’s, first generation LC materials were based on rod like molecular structures and managed to achieve fast switching times of around 25ms. Unfortunately, the early attempts to introduce displays of this kind failed. This was for two major reasons, a switching time of What makes up a VAN display? VAN devices are made up of two parallel glass plates separated by a small gap of 3-10Â µm containing the nematic liquid crystal phase, on the top piece of glass sit a thin film of material which polarises a light that passes through it. On the inside of the top piece of glass there is a indium oxide (ITO) layer which acts as a conductor, this layer is linked to a surfactant. The inner layer of the bottom piece of glass is also coated with the ITO layer and the surfactant. The surfactant enables the liquid crystal to be connected with the conductor thus enabling the flow of a current. The display can be designed to be either passive or active. When passive the display does not generate any light itself it instead uses ambient light from surroundings which is reflected by a mirror like surface below the bottom piece of glass. When designed to be active the display is built with a light source behind the display which passes directly through the display rather than being reflected Working principle of VAN displays The average molecular orientation (director orientation) without the electric field is perpendicular to the substrate of the display. With this homeotropic orientation and crossed polarizers, the VA mode is working in the so called normally black mode. For the incident light the liquid crystal in the off state behaves like an isotropic medium (the light sees only the ordinary refractive index). As a consequence very good black states can be achieved independent of the wavelength of the light and the operating temperature. Pixel and electrode design of VA displays allow for a high aperture ratio resulting in a high brightness of the display. These two points are the main reason for the good contrast of VA LCDs.. Since the directors are oriented homeotropically in the off state, they can be tilted randomly in any direction by the electric field. This leads to disclination lines between domains of equal orientation, thus deteriorating the optical performance. Figure 6 VA Mode working display As VAN displays use LC materials with negative dielectric anisotropy, application of a voltage to the ITO films cause the director to tilt away from the normal to the glass surfaces as show in figure 2. This introduces a birefringence because the index of refraction for light polarised parallel to the director is different from the index of refraction for light polarised perpendicular to the director. Some of the resultant elliptically polarised light (all of it if the retardation is 180) passes through the crossed polariser and the display appears bright. In fact, since the retardation depends on the magnitude of the voltage applied to the display, this type of display can be used to produce a range of intensities of light. This is called a grey scale. For VA you have perfect black in the off-state and if apply a voltage the VA materials moves into the parallel position and this is bright. Therefore, you get a better contrast ration in VA displays. The second advantage is the switch ing process. It’s intrinsically faster to move the molecules this way.

Arlington National Cemetery :: American History, War, The Tomb of the Unknown

One of the most sacred places in America is the Arlington National Cemetery. Each year heroes are laid to rest here. Families from across the nation visit Arlington throughout the year to pay respect to their love ones. Many American hero families who visit the Arlington Cemetery may have been mourning at the wrong grave. Arlington was once the home of George Washington’s adopted grandson, George Washington Parke Custis (â€Å"Arlington† 4). Custis adored Washington so much that he wanted to make the house a memorial to him. Upon Custis’ death, Arlington was left to his daughter, Mary Ann Custis. Mary Ann was married to Robert E. Lee. They lived in the house until the Civil War began. During the war, the house was used as a Union army camp (Stein 7-10). The Union government declared Arlington a national cemetery on June 15, 1864 (Reef 27). In order to be buried at Arlington, a person has to qualify for burial. Ones who have died on active duty and those who served for twenty or more years are permitted to be buried at Arlington. Others who qualify for burial at Arlington are veterans who suffered 30% or more disability and were honorably discharged from the military before October 1, 1949. Recipients of decorations such as The Medal of Honor, Distinguished Service Medal, Silver Star, or the Purple Heart also qualify for burial at Arlington. Burial for members of the president’s cabinet, other nationally elected officials, and Supreme Court Justices who served honorably in the military are also allowed. Burial is permitted for Presidents of the United States, who are also referred to as the Commander and Chief of the military (Reef 64). Not only are military heroes buried at Arlington, but memorials have also been built to honor others who have given their lives for America. The memorials that are located throughout Arlington tell a story about people throughout American history (Reef 43). Each year families walk the endless rows of white head stones at Arlington in order to pay their respects to the ones that have given their lives for America. One of the most visited graves at Arlington is that of President John F. Kennedy. President Kennedy traveled the world to promote friendship between the United States and other nations. Americans were shocked when he was shot and killed in Dallas, TX in 1963. His grave is marked with an eternal flame that will burn forever, reminding people of his accomplishments (Reef 44-46).

Disadvantages of Watching TV

We require some kind of etiquate to educate the human beings for watching TV execessively without getting the advantages of the same. We have lost all our old heritage to socialise the environment. Watching TV does not involve the person participation actively. In sub-conscious mind we just go on watching the subject without involving our active mind. We are also loosing the social activites as well as outdoor activities which gives boosting effect on human mind. We should generate awareness among the people about the disadvantage of watching the TV. Although this great invention of science has played major role in human life to give more comfort as well as information human requires for his development but in my view disadvantages has also played vital role to destroy of old age heritage which in fact scientifically proven that outdoor as social activites gives metal and physical satisfaction. As we are well our that our encestors have develop sense of visualizing the events happening at far distant places. This has happend because human has practiced his body in such a that they can see adn visualise the thing before the events take place. But TV may not give this opportunity to develope the human mind. Watching TV has become habbit and some time we do not prefer to visit relatives and friends house and also do not prefer to be visited by them. We would like to generate the awareness in the human being to visulaise this drawback in order to avoid untoward incident to happen in futre and repent on this activity at later date. We must develope and generate a group who can devote the time to make people aware about the outcome of this activity.

Campus Recruitment

Grail Research – Campus Interaction Campus Placements – 2012 August 2011 Presentation Plan ? Introduction to Grail Research – An Integreon Company ? What We Offer ? Q&A August 2011 | Copyright  © 2011 Integreon — Confidential 2 About Grail Research ? Grail Research provides organizations with accurate, succinct answers to their most important business questions ? Global firms rely on Grail to deliver market intelligence required to make strategic decisions that support business growth Common client themes include entering new markets, launching and enhancing products, making acquisitions or strategic investments, unseating competitors, and more ? Grail Research was founded by Monitor Group, one of the world’s leading business advisory and investment firms with its own US 2Bn+ private equity firm ? Grail Research is now a part of Integreon, a market leader in research, legal, and analytics services ? Grail’s global capabilities include condu cting research in 110+ countries and 35+ languages In A New World, A New Model For Answers Market Research Cost-effective ? Data rich Immediate, Global and Concise Strategy Consulting ? Personalized ? Insightful ? Rigorous August 2011 | Copyright  © 2011 Integreon — Confidential 3 About Integreon A Leading Global Provider of Knowledge Services ? Our mission is to be the most trusted provider of Knowledge Support Solutions to professionals ? Integreon is a stable, profitable private company †¢ Established in 1998 †¢ Financially secure, 75% owned by Ayala Corporation, a leading publicly listed Philippines conglomerate with a market capitalization over $15 billion, 25% owned by management ? We employ almost 2,500 staff worldwide ? We have Six Sigma Black Belt expertise and are certified in †¢ ISO 27001:2005 Information Security †¢ ISO 9001:2000 Quality Management UK US Atlanta Cambridge Fargo Los Angeles New York Washington DC Office Locations London Bristol China Beijing Philippines South Africa Johannesburg India Mumbai New Delhi Manila August 2011 | Copyright  © 2011 Integreon — Confidential 4 Milestones†¦.. Setting up offices in Beijing and Johannesburg – Offices in newer locations were established to tap market intelligence needs in different geographies. Beijing marking the fourth and Johannesburg being the seventh office worldwide gathering market and competitive intelligence to make informed strategy and investment decisions Paul Boni starts appearing on Fox’s Happy Hour – Chief Sales Officer, Paul Boni appears on Fox’s channels Happy Hour show to discuss events and growth of various industries and share his perspective on growth of market intelligence in the present day scenario HBS presents a case study on Monitor and Grail as part of their 100 year anniversary summit Founder and CEO Colin Gounden was selected to participate in a panel as part of Harvard Business School’s India Conference to discuss Changing Nature of Sub-continent’s Economy Grail shortlisted in NASSCOM EMERGE 50 – The National Association of Software and Services Companies (NASSCOM) names Grail Research as a 2009 EMERGE 50 company †¦Grail Research, an Integreon Company continues to set new milestones and move toward s greater heights August 2011 | Copyright  © 2011 Integreon — Confidential 5 Meet the Team VIVEK NEB Vice President, Corporate Market and Business Research Vivek Neb is the Vice President of the Integreon’s Research and Analytics practice and heads the Research Operations teams based out of Noida, Gurgaon, Beijing and Johannesburg Vivek holds an MBA from Indian Institute f Management, Indore and Bachelor in Technology from Punjab Technical University KAPIL SHARMA . ANALYST, NOIDA Kapil holds a Bachelors degree in Industrial and Production Engineering from Indian Institute of Technology, Delhi â€Å"Grail Research provides immense exposure across industries and very bright and talented team members to work with† JULIAN SUN ANALYST, BEIJING Julian holds a Bachelors of Art degree (Honors) in Business Administration from University of Bedfordshire, UK â€Å"My learning curve has gone up significantly in last 16 months. Grail offers cross-cultural / cross-geograph ical experience by working with diverse set of people† TARUN SINGH ANALYST, JOHANNESBURG Tarun holds a Bachelors degree in Information Technology from Delhi College of Engineering â€Å"I have had an enriching experience working with Grail. I also got chance to work with Jo'Burg team as part of GAP. The multi office project delivery model is excellently executed in Grail† August 2011 | Copyright  © 2011 Integreon — Confidential 6 Presentation Plan ? Introduction to Grail Research ? What We Offer ? Q August 2011 | Copyright  © 2011 Integreon — Confidential 7 Grail Experience Advantage The ‘CRISP’ Approach Research Rigorous and consistent Triangulation: secondary, experts, surveys ? Ensure approach meets the required burden of proof Insights Clear â€Å"so what’s† Context to make data meaningful Question Charge ? Extract logical conclusions ? Explain the non-obvious insights Answer Synthesis ? Reframe business need as a research question ? Address the underlying need behind the initial question Simple but not superficial ? Know why the question is being asked ? Articulate nuanced summary in 1-2 pages ? Highlight and explain findings that are surprising, new, or provocative ? Weigh the importance of the question ? Identify the audience ? Confirm that the right question is being asked Presentation Concise Powerful graphics ? State what remains unanswered ? Leverage for future value Determine whether the question can be answered ? Provide visual metaphors to make insights from data intuitive and easy to grasp August 2011 | Copyright  © 2011 Integreon — Confidential 8 Learning and Exposure Projects across Sectors Life Sciences ? ? ? ? ? Technology ? ? ? ? ? Consumer ? ? ? ? ? ? ? ? ? Telecom ? Biotechnology Diagnostics Healthcare Medical Devices Pharmaceuticals Hardware Internet IT Services Networking Software Apparel Automotive Food & Beverage Electronics Health & Beauty Media & Entertainment Retail Travel & Tourism White Goods ? ? ? Cable Satellite Wired Wireless Energy ? ? ? Materials ? ? ? Business Services ? ? ? Industrial ? ? ? ? Government ? ? ? ? ? Alternative Energy Electricity Gas Oil Utilities Chemicals Commodities Metals & Mining ? Advisory Outsourcing Printing Publishing Manufacturing Packaging Textiles Transportation Wholesale ? Competitiveness Country Local Regional August 2011 | Copyright  © 2011 Integreon — Confidential 9 Learning and Exposure †¦across Geographies Grail’s global capabilities include conducting research in 110+ countries and 35+ languages Countries where we have conducted research August 2011 | Copyright  © 2011 Integreon — Confidential 10 Organization Structure Groups in Grail Custom Research Life Sciences R esearch QR & Analytics ? ? ? ? ? Industry Attractive Study Sector Analysis Competitive Benchmarking Market Feasibility Study Benchmarking Studies ? ? ? ? ? Product launch feasibility Drug Pipeline Analysis Acquisition target identification Technology assessment Physician perception mapping ? ? ? ? ? Online Questionnaire Analysis Qualitative Analysis Focus Groups Statistical Analysis Segmentation Studies ? Grail conducted a Market Opportunity Analysis for Enterprise Applications of a large software vendor ? Grail conducted Product Assessment for a financial services client ? Grail was tracking pipeline development and strategy initiatives taken by competitors of a large pharmaceutical company Grail is helping a client create a pricing mode for a product based on statistical analysis of transaction data August 2011 | Copyright  © 2011 Integreon — Confidential 11 Learning and Exposure Outside Project Initiatives Branding Internal Process Improvement IT Tools Confidentiality Compliance Knowledge Management Capa bility Groups Part-time Associates Newsletter August 2011 | Copyright  © 2011 Integreon — Confidential 12 Professional Development Pillars of Grail’s Professional Development There are three pillars of Professional Development that Grail employees will interact with; Combined, these are often referred to as â€Å"The System† Allocations Conversations with Allocations PD Advisor helps set PD goals and provides advice on how to work with allocations Feedback used by allocations to determine skill levels of individuals GRAIL EMPLOYEES Conversations with PD Advisor Project and Semiannual Feedback PD Advisor PD Advisor helps interpret feedback and look for ways to act on developmental priorities Feedback August 2011 | Copyright  © 2011 Integreon — Confidential 13 Professional Development Alternative Paths Career growth of individuals on different career tracks in Grail – based upon merit, individual’s desire and firm’s need Latika Mahar (Member of HR Team) Shashank Dewan (Member of Jo’burg Team) Manager, Human Resource ? Got promoted to Manager – HR in Apr’10 ? Now key member of the HR team, working across the entire value chain of HR ? Showed interest in moving to HR ? Worked actively with the allocations team ? Joined organization in June, 2007 Associate Project Manager ? Got promoted to APM in Oct ‘10 ? Promoted to Project Lead in Oct ’09 ? ? ? ? exhibiting strong people skills Was an integral part of the team in South Africa for 6 months Got promoted to Associate in Oct’ 08 One of the consistent top performers of the group Joined Grail in June, 2007 Project Lead Human Resource Associate Career shift to Human Resource August 2011 | Copyright  © 2011 Integreon — Confidential Analyst 14 Value Proposition ‘What it is in for me? ’ Diverse Industry Exposure Continous Learning Talent Management Professional Development Compensation and Growth August 2011 | Copyright  © 2011 Integreon — Confidential 15 Career at Grail Talent from World Class Institutes Grail has a set of extremely talented people with education from world class institutes August 2011 | Copyright  © 2011 Integreon — Confidential 16 Compensation and Growth Career Path Director ? ? ? ? ? Skills Strong orientation to solve complex problems Good subject knowledge Ability to learn faster Strong written and oral communications skills Strong team player Project Manager Associate PM Characteristics Project Lead ? Self starter ? Strong work ethic and maturity in in professional environment ? Should take pride in his / her own work ? Have drive and enthusiasm to take initiatives Associate Analyst Job Location & Salary ? Base Location: Noida / Gurgaon ? CTC: INR 4 Lacs per Annum (Fixed) Management Trainee August 2011 | Copyright  © 2011 Integreon — Confidential 17 Recruitment Process ? Written Test †¢ Objective: Analytical and Language Test †¢ Subjective: Language Proficiency Test ? Announcement of first short–list candidates ? Interview Rounds: 2 – 3 †¢ Consist of case based studies to assess the problem solving skills and analytical ability of the candidates ? Final Selection August 2011 | Copyright  © 2011 Integreon — Confidential 18 Presentation Plan ? Introduction to Grail Research ? What We Offer ? Q August 2011 | Copyright  © 2011 Integreon — Confidential 19 For more information contact: ? Charu Gulati (charu. [email  protected] com) Copyright  © 2010 by Integreon No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means — electronic, mechanical, photocopying, recording, or otherwise — without the permission of Integreon. This document provides an outline of a presentation and is incomplete without the accompanying oral commentary and discussion. August 2011 | Copyright  © 2011 Integreon — Confidential COMPANY CONFIDENTIAL 20