Business Description of Ben & Jerrys Essay -- essays research papers

Executive sum-upBen and Jerrys is a successful fruitcake cream accompany with many strengths and weaknesses. The company faces serious competition, financial struggles, frugal and social influences, all of which are cover in my paper. I also discussed several(prenominal) recommendations I get to for the companies success.Ben and Jerrys is one of the top codswallop cream companies around. They have had many ups and downs passim the history of the company, but overall, they have overcome most of their hardships. They have some serious competition facing them in the ice cream fabrication they have faced financial struggles, internal issues, and some social and economic factors. In conclusion, I have come up with a few recommendations for the company to possibly improve things in the future. Haagen Dazs is currently the main contest in the concentrated market place for super indemnity ice cream. Substitutes are however available. There are other ice creams not in the super p remium category. To an extent, these are the real competition. However, for the market B&J caters for, their strategies should not have a great impact on B&J. The frozen yogurt lines which B&J now provides, also has a number of direct competitors to deal with. Dealing with other substitutes is not that simple. Expensive (or inexpensive) chocolate, cakes, croissants and other desserts are realistic options for consumers. Other companies are sack to try to assure you that their result is the perfect accompaniment to any meal. B&J needs to be aware of this. How he/she makes the choice for ice cream (as opposed to chocolate, etc.), then super premium (as opposed to premium or ordinary) and finally B&J (as opposed to Haagen Dazs etc.) is imperative.The possibility of in the buff competition in the market place is circumscribed by 2 major problems, the brand and distribution. Remembering that these are higher market consumers, where by cheap alternatives are not necessarily desired, then the key divisor is the brand. This brand and the image that comes along with it, are something currently only Haagan Dazs and B&J have. This emotional tie related to B&Js and everything it possesses beyond what it is in itself (a good tasting ice cream), is something that will be difficult to imitate. It is a question of I wouldnt be seen bloodless eating another ice cream as o... ...r Ben & JerryStrengthsBen & Jerry have an accomplished and recognized brand name.They have a relaxed, loyal and casual workforce. effective public and social image due to their principles in social awareness. big variety of flavors in ice cream for customers.WeaknessesBen & Jerry have a limited target market.The suppliers and distributors ( such as Dreyers) have high bargaining power, which allows them to raise their prices when they like. They have concentrated more than on donating their money to charities therefore neglecting upcoming changes in trends. Declining market share.Slow developme nt of new products.OpportunitiesBen & Jerry should seek to globalize their product to compete effectively. Change their current suppliers and distributors, which might enable them to be more cost effectiveThreatsThreat of substitutesEconomical changes such as in inflation or consumer spendingSocial changes within the consumer market such as health conscience attitudes.BibliographyBen and Jerrys Company Information, 2000. Woody Jackson.1 may 2000Haagen Dazs, 2000.1 May 2000