Relaunch of Frooti-The Digen Verma Campaign Our aim was to create hype around the product, so we introduced a confidential character called Digen Verma. As our tar receive audience is the spring chicken segment, we wanted to showcase their rebellious lifetime through Digen Verma. -Ram Sehgal, MD, Everest corporate Communications. Frooti has always been smeared as a revel for kids. Now, we want to position it as a drink for the youth, especially, the college-going teenagers. We hence went in for a real life, down-to-earth person, who, like whatsoever college student likes to shell classes, is a good sportsman and is a popular persona in the college, with whom the teenagers can actually dude themselves. -Alka Bhonsle, Management Consultant, Parle Agrochemicals. WHO IS DIGEN VERMA? at that place was no getting outside(a) from him. A poster at a busbar compass point in Chennai asked, Will Digen Verma be in the next bus? Or, when watching a characterization; a t that place was bound to be an interruption all of a sudden with a handwritten message saying, Digen, your political machine is existence towed. And, outside in the car park, almost all the cars had stickers on them saying, Digen Verma was here. In many technical places in metros and even remote off places like Simla, there were footmarks accompanied by the mysterious words Digen Verma was here pasted.
in that location were rumours galore active Digen Verma and his identity. roughly ruling it was a track down for the launch of some peeled fashion label, while others thought Digen Verma he was a philanthropist. Th e mystery called Digen Verma was everywhere! , in buses, film halls, colleges, cyber cafes and obtain malls. JUST who is Digen Verma? Thats what the earth seemed to be fox been missing to know. In the 15 eld that the campaign lasted in (February 2001), Digen Verma seemed to have become the most talked about faceless name in the country. The Digen Verma promotion campaign was unrivalled of the most interesting and innovative teaser campaigns ever make in India....If you want to get a full essay, shape it on our website: OrderCustomPaper.com
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