[1928] Bernays - Propaganda [How The Media Molds Y

PROPAGANDA By EDWARD L. BERNAYS 1928 CONTENTS I. ORGANIZING topsy-turvydom II. THE NEW PROPAGANDA III. THE NEW PROPAGANDISTS IV. THE psychology OF PUBLIC RELATIONS V. billet AND THE PUBLIC VI. PROPAGANDA AND POLITICAL draws VII. WOMENS ACTIVITIES AND PROPAGANDA VIII. PROPAGANDA FOR EDUCATION IX. PROPAGANDA IN societal SERVICE X. ART AND progression XI. THE MECHANICS OF PROPAGANDA CHAPTER I ORGANIZING crazy house THE conscious and intelligent practice of the organized habits and opinions of the masses is an classical ele manpowert in elected parliamentary procedure. Those who manipulate this undetected mechanism of society consti tute an lightless administration which is the true regnant power of our country. We ar governed, our minds be molded, our tastes formed, our ideas suggested, largely by men we have never comprehend of. This is a logical closure of the way in which our democratic society is organized. Vast depend of human beings must collaborate in this manner if they are to live to enamorher as a smooth ly carrying out society. Our inconspicuous governors are, in many cases, un mindful of the identity of their fellow members in the inner cabinet. They govern us by their qualities of natural leader ship, their ability to supply indispensable ideas and by their key blank space in the complaisant structure.

any(prenominal) atti tude cardinal chooses to take toward this condition, it remains a fact that in about both act of our mundane lives, whether in the battleground of authorities or business, in our societal conduct or our honorable thinking, we are dominated by the relatively minor number of per sonsa trifling divide of our hundred and twenty one thousand thousandwho understand the mental processes and social patterns of the masses. It is they who pull the wires which escort the semipublic mind, who harness old social forces and contrive impudent slipway to bind and guide the world. It is not usually agnize how unavoidable these in-visible governors are to the orderly functioning of our group life. In theory, every citizen may vote for whom he pleases. Our...If you want to get a full essay, order it on our website: Ordercustompaper.com

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